Be Agile is an agile framework that uses UX, UI and AGILE practices to support digital products development in a more humane way to achieve fantastic results.
Short design and development cycles, allowing you to experiment and learn quickly.
The work is guided by user goals and the team only moves forward when it feels safe to do so.
Real value deliveries to users, focusing on their functional goals, one at a time.
The framework helps to understand the feelings of team members, stakeholdes and users.
Make People Awesome
Make Safety a Prerequisite
Experiment & Learn Rapidly
Deliver Value Continuously
Engaged users become natural promoters of your product, bringing new users with low to no costs.
Well designed products possess a much greater potential for cultural transformation and habit formation.
Products with greater user engagement also have the potential to grow faster than their rivals.
Identify your audiences
Choose one
Enchant
Root and expand
“It is better to build something that a small group of people love than something that a large group of people just likes.”
“If this small group of people, this tribe, falls in love with your product, a group of fervent defenders will have been born and will help your product to fly.”
“Be Agile is the first agile framework that recognizes in greater depth, and in a fantastic way, the importance of UX design in digital product development.“
Marcos Giotto, UX Research